Thursday 8 October 2015

Reseach techniques: BARB

BARB
Top 10 viewed TV shows on itv:
  1. Downtown abbey
  2. Benidorm
  3. Coronation Street
  4. This Morning
  5. Britain's got talent
  6. Mr. Bean
  7. Sherlock Holmes
  8. Mr. Selfridges
  9. Agatha Christie's Poirot
  10. Midsomer Murders
Target audience:
ITV's target audience is family's and the elderly. As a lot of the top 10 viewed are what families watch like Britain's got talent and Benidorm. These shows have stuff that young children will like as well as there parents. Both age groups have different tastes in entertainment because children's taste of entertainment is a lot more simpler than an adults taste of entertainment because adults have seen its all and wanna be entertained by something different and yet these programs seem to pull it off. The elderly/ retired are targeted by ITV because they don't work so they are more likely to watch morning TV. So programs like This Morning, Downtown Abbey and Coronation street. These shows have also been running for a long time so they become apart of the elderly's daily routine. They also like it because they can sort of follow on from the last episode.

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